If millions of individuals sell their homes annually through an agent then which may suggest that personal selling of property is not the thing to do. Of course, it is not that easy and the premise that someone requires a broker is a false one. It might be argued that even if an agent is truly required to sell a house, the broker will make the sale easier or more likely.
I need to say that there’s not any proof to support either that a broker will get you more cash or a faster sale. There are no industry figures comparing both approaches and even if there were the outcomes are at best ambiguous. So for better or worse we can only reason through the subject and make an educated guess.
The pro agent people (mostly brokers ) would assert that an agent has the marketing clout and inherent ability to get the greatest possible price in the shortest timeframe. However, is that assert accurately or really verifiable? A cursory look at the question would inform you that there are too many factors e.g., is the broker a good one?
Is he acting in your best interests or his own best interests i.e. All agents freely acknowledge that cost is the greatest determinant of saleability, not the salesman’s ability? Agents when talking amongst themselves constantly say that if a house is being reasonably promoted and remains unsold it is the price that is the major issue.
If one accepts that cost is the issue then one would also need to accept a lesser cost (through not paying thousands in agents commission) would help the home to Houses sell homes and the best agents are those that show up.
They oil the wheels and possibly make the process somewhat easier. Some may actually make it more difficult to sell. At the end of the day, it is only pricing and vulnerability that sells anything. .and that goes for homes or hot dogs. .but what about the fact that the hot dog buyer is hungry? Yes, it is and so is the flavor of the hot dog.
However, all things being equal if two hot dog stands have comparable food and are side by side the cheaper one will get more custom. Likewise, if a hot dog manufacturer has a superior tasting product it will not mean a thing unless people hear about his exceptional hot dogs and That’s known as So you see price and marketing exposure are all that actually matters and up until recent times that the property agents did have a massive advantage in that region.
Now, however, the playing field is a lot more flat and FSBO’s can now get as much or higher exposure than some brokers. The typical, For Sale by Owner, an individual has just 1 house he wants to market and he can spend more time and resources on that 1 product instead of the agent who might have a hundred possessions that he’s attempting to do justice to.
Funnily enough, it is the very fact that many brokers will point to as evidence that you need them. They’ll use the analogy of having a supermarket to entice buyers with, as you have not even got a corner shop to market your one solitary product i.e.
Now I believe that was possibly true to a degree years ago but today due to the Internet, the private seller can arrange the do it yourself home sale Utilizing a personal selling FSBO company and his own sign or that of the firm the normal DIY seller can find the marketing reach that eluded him in years.
When it’s harder or easier is debatable but what is not debatable is that the savings that can be made by selling on your own. The normal seller could save many thousands of dollars in going the DIY selling path and those are often tax-free tens of thousands also.