In regards to using videos on your landing pages, you want to be sure that you do it right. There is nothing quite as humbling as spending hours putting your video together, only to wind up with conversions that are virtually nonexistent.
It is possible to avoid this feeling of grief by following these 5 strategies for selling products with movie recording pages. Unless you have received training in the Shakespeare theater, you are likely not capable of acting at a level that’s believable. Your prospects will pick up on it if you are not being yourself. They may not understand it, but they will definitely see that something is off.
This will lead to mistrust, and nobody will buy from you if they do not trust you. You do not want to risk this, even when you believe you’re pretty great. Even if you need to use paid celebrities, you want to use customer testimonials on your videos. As a word of warning, you need to research your local and national laws concerning the use of celebrities for customer testimonials.
Certain types of disclaimers could be required, rather than using them may cost you big fines and penalties. Your testimonials should come after you present your product, but before you tell your own story. Next, when you’ve detailed your goods and briefly mentioned your warranty, you should show three to five more. If they are nervous it is okay – this helps by making it feel more authentic to new prospects.
They ought to talk about how they used the product and what they loved the most. They should subsequently verbally and explicitly advocate the product, using a statement like: Yes, I will be using this product again and again I would recommend this product to anyone with my problem I can not tell you how useful product has been, and anybody with this problem ought to consider it Immediately follow up this statement with a call to action.
A call to action tells your potential exactly what they need to do. It breaks down the specific details, such as when, where, what, and how. You have already told them by adding testimonials, as indicated in the preceding section.
A fantastic example of a call to action is”Enter your email address in the field below and click on the huge blue button to receive your free report on fixing A bad call to action is”So if you believe you need help with this issue, you might find it interesting to take a look at this article I wrote if Ensure that your call to action is powerful and controlling. Should you tell the reader exactly what to do, they will do it.
If you give them a way out, there is a good chance they will take it. There is nothing dishonest about this – people are undecided by nature! Consider how much time it takes you to decide on a product in the grocery store once you generally don’t get it. If you are left to your own devices, you can sit and stare for twenty minutes prior to making a decision.
When a clerk walks by and says, “Hey, I really like Brand X, give it a go,” you are going to only do what he says. If you do not spend money on creation then you can not expect your prospects to take you seriously. This will not apply to all markets, but there isn’t any market that would not benefit from an improved production budget.
You are creating this page because you would like to sell it with a movie. Think about it – would you set a scruffy, dirty looking man out there to represent your product for a face to face sales rep? You’d likely want him to be clean, groomed, and well dressed, rather. Don’t fail to put money into your production budget, or you might have the sharpest sales movie on the planet and never convert due to your poor first impression.